The mission of the Institute of Marketing and Commerce is to provide high-level educational, scientific, service, and talent management activities that meet international and domestic professional standards. The Institute offers programs at higher education vocational training, undergraduate, and master's levels.
Our programs include higher education vocational training in commerce and marketing with two specializations (commercial and logistics), as well as the undergraduate program in commerce and marketing, which offers two specializations: marketing strategies and commercial strategies. The Institute also oversees the master's program in marketing.
The lecturers of the Institute's two departments (Department of Marketing and Department of Commerce) teach not only in the programs overseen by the Institute but also in various programs of the Faculty of Economics and other faculties of the University of Debrecen, covering subjects related to marketing and commerce in both Hungarian and English.
The main scientific research areas of the Institute are as follows: nutrition and food marketing, sustainability marketing, market orientation of enterprises, and research on commercial trends. The Institute conducts several specialized research projects using its new and innovative equipment (eye-tracking with an eye camera, brain receptor examination with a mobile EEG headband, facial expression analysis, and skin resistance measurement), which, in addition to classical studies, enable the execution of complex domestic and international surveys. We continuously incorporate our research experiences into the educational curriculum, striving to closely integrate research and education programs.
All members of the Institute are committed to quality work and dedicated to preparing students at a high level for both theoretical and practical tasks.
Journals edited by the Institute:
- Táplálkozásmarketing
- Tejgazdaság
Head of the Institute: Dr. Mihály Soós, Associate Professor
Secretary: Renáta Szarvasné Kádár, Maging Expert
Departments:
Department of Commerce
- Dr. Tímea Gál, Associate Professor, Head of Department
- Dr. Kata Földi, College Associate Professor
- Dr. Attila Szakács, College Associate Professor
- Dr. Bence Kovács, Assistant Lecturer
Department of Marketing
- Prof. Dr. Zoltán Szakály, Professor
- Dr. Marietta Kiss, Associate Professor, Head of Department
- Dr. Róbert Sándor Szűcs, Associate Professor
- Virág Ágnes Bakosné Dr. Kiss, Senior Lecturer
- Dr. András Fehér, Associate Professor
- Dr. Enikő Kontor, Associate Professor
- Dr. Mihály Soós, Associate Professor, Head of the Institute
- Zsófia Ildikó Holbné Dr. Nábrádi, Assistant lecturer
- Dr. Noémi Dóra Fenyves, Assistant Lecturer
PhD Students:
- Alzu'Bi Rama Mohammad Omar, PhD Student
- Valentina Balogh-Kardos, PhD Student
- Erzsébet Buglyó-Nyakas, PhD Student
- Gábor Gyarmati, PhD Student
- Ildikó Tóth, PhD Student
- Echchad Manal, PhD Student
- Ghaith Abrar Sami Mahmoud, PhD Student
- Tamás Mihály, PhD Student
- Katalin Nagy-Kercsó, PhD Student
- Edina Piros, PhD Student
- Premordia Inda, PhD Student
- Beatrix Székely, PhD Student
- Ulziibadrakh Zoljargal, PhD Student
- Norbert Váradi, PhD Student
- Bence Bárczi, PhD Student
- Alexa Berencsi, PhD Student
- Fruzsina Nagy, PhD Student